As a hairdresser or barber, it's crucial to have an online presence that stands out in search engine results. The Skyscraper method is a great way to improve your website's SEO and increase your visibility in search engine results pages. This method involves finding popular content in your industry and creating something even better. In this article, we will provide specific examples for hairdressers and barbers on how to use the Skyscraper method to improve their SEO.
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Identify popular content in your industry: Use tools like Ahrefs or SEMrush to find the most popular content in your industry related to hairdressing or barbering. For example, you could search for articles or videos on "men's hairstyles" or "haircut techniques" and look at the number of backlinks and social shares that these content have received.
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Analyze the content: Study the popular content you've found to understand what makes it so successful. Take note of the topics covered, the format of the content, and the tone of the writing. Also, look at what's missing in the content, what could be improved and what are the gaps. For example, if you find an article on men's hairstyles that only covers a few popular hairstyles, you could create an article that covers a wider range of styles.
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Create something even better: Use the information you've gathered to create a piece of content that is even more valuable than the popular content you've found. For example, you could create a video tutorial series on how to style different types of men's hairstyles, or a guide on how to give a perfect fade. Make sure to include high-quality images and videos, and keep the format and tone of your content similar to the popular content you've analyzed.
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Optimize your content for SEO: Make sure to include relevant keywords in your content's title, meta description, and throughout the body. Use header tags and internal links to structure your content and make it easy to read.
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Promote your content: Share your content on social media, and reach out to other websites in your industry to see if they would be interested in linking to it. You could also reach out to influencers in your industry and ask them to share your content with their followers.
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Keep track of your progress: Use tools like Google Analytics or Ahrefs to track the performance of your content. Keep an eye on the number of backlinks, social shares, and organic traffic your content is getting. Use this information to make adjustments to your content and promotion strategy.
By following these steps, you should be able to create content that is more valuable than the existing popular content in your industry, and earn more backlinks and social shares as a result. This will help to improve your SEO and increase your visibility in search engine results pages.
